Company Overview

From our roots as DNA Recruit Partners – Hong Kong’s award-winning recruitment specialist – we have evolved into DNA Corporate Services, a one-stop AI-enabled advisory partner delivering end-to-end corporate solutions. With over 30 years of collective expertise, we empower startups, scale-ups, and enterprises through integrated HR Advisory, Employer of Record (EoR), Payroll, Compliance, Transaction, Transformation, and ESG services.

Department / Focus Area

Corporate Hospitality & Events Solutions under Transformation Services

Job Summary

DNA Corporate Partners is seeking a dynamic, cross-functional marketing professional to lead the evolution and activation of our corporate hospitality offerings. This role sits at the intersection of premium brand experience, event/exhibition execution, and talent-enabled transformation — helping corporate clients (across finance, luxury, real estate, and emerging wellness sectors) deliver elevated, memorable hospitality moments through strategic planning, consumer-centric activations, and high-standard temporary hospitality teams.

You will drive the "transformation" of traditional corporate hospitality into modern, data-informed, ROI-focused experiences — leveraging offline experiential marketing, channel development, consumer education, and agile feedback loops to enhance client satisfaction, brand perception, and operational efficiency.

Key Responsibilities

• Lead end-to-end planning and execution of premium corporate hospitality activations, including VIP events, roadshows, exhibitions, pop-up experiences, client entertainment programs, and brand immersion activities

• Develop and implement consumer/guest insight-driven strategies — translating market research, audience profiling, and trend analysis into compelling hospitality concepts that align with corporate clients' branding and business objectives

• Design and roll out experiential marketing initiatives focused on product value communication, interactive tastings, wellness-themed engagements, and lifestyle-oriented scenarios (drawing on health & premium consumption expertise)

• Collaborate closely with our in-house temporary hospitality talent pool — contribute to training programs, on-site activation guidelines, and performance feedback mechanisms to ensure consistently high-standard service delivery

• Pioneer channel & partnership development for corporate hospitality — identifying and cultivating premium offline venues, community spaces, cross-industry collaborators, and lifestyle partners to expand reach and create scalable activation models

• Establish data-driven measurement frameworks — track guest engagement, ROI, cost efficiency, NPS, and post-event insights; continuously optimize campaigns using agile feedback systems

• Support business development by producing market insight reports, competitive analysis, and activation proposals that position DNA as the go-to partner for elevated corporate hospitality transformation in Hong Kong and APAC

Qualifications

• 5–8 years of progressive experience in marketing, brand activation, or experiential projects — ideally with exposure to FMCG, premium spirits/wine, health & wellness, or lifestyle consumption sectors

• Proven track record of successfully launching and scaling new products/experiences from 0 to 1, including full-cycle market entry (research → positioning → launch → optimization)

• Strong background in offline experiential marketing and consumer education — skilled at creating engaging, value-focused touchpoints that drive trial, loyalty, and word-of-mouth

• Experience in channel development, especially premium/lifestyle-oriented offline networks, venue partnerships, and community/scene cultivation

• Financial & data acumen — comfortable managing marketing budgets, calculating ROI, conducting cost-benefit analysis, and using insights to guide decisions

• Demonstrated cross-industry adaptability — successfully transitioned marketing methodologies between sectors

• Excellent project management, stakeholder coordination, and communication skills — able to work with internal teams, external vendors, and C-level clients

• Hong Kong-based (or willing to relocate); fluent in English & Mandarin

What We Offer

• Competitive salary and benefits package, including performance-based incentives.

• Opportunities for professional development in an innovative, award-winning firm.

• Collaborative work culture focused on long-term growth and work-life balance.

• Exposure to cutting-edge AI technologies and regional expansion initiatives.