Responsibilities Description:
1. Independently complete stock-related advertising material production, including creative thinking, page prototype, copywriting, film script, etc. related content.
2. Optimize the already placed advertising materials through data analysis, and improve the conversion rate of the materials.
3. Familiar with the characteristics and user needs of stock investors, and able to summarize and categorize the core marketing entry points.
4. Instantly monitor stock market trends and understand the current sentiment of investors.
5. Monitor and track peer advertising material deployment strategies and effects.
Requirements:
1. Bachelor's degree or above, with relevant work experience in the financial securities industry.
2. Have stock advertising planning and implementation experience.
3. Familiar with the advertising platform's placement logic and operation mechanism.
4. In-depth understanding of CPC, CPA, CPD, etc. advertising placement modes.
5. Will be given priority if you can operate Photoshop, video editing software, and Axure