Job Summary
We are out here to find a dynamic and talented brand manager to join our brand marketing team and help us take Hill’s to the next level in Hong Kong. In this action packed and exciting role, you will be the OWNER of YOUR brand, reporting into the Commercial Manager, working with internal and external teams to create and execute exciting brand strategies to drive business goals. You'll have the opportunity to flex your creative muscles and use data driven insights to roll out brand campaigns (both global and local) that resonate with both, pet parents and veterinary professionals. As a brand owner, you'll also work closely with cross functional teams to build commercial plans and business forecasts. If this sounds like you, we want to hear from you.
Principal Duties and Responsibilities%
Task
30%
Brand Ownership
Be the owner of the brand, and lead and manage annual strategic marketing plans and initiatives
Manage and develop the brand portfolio, and launch new products to make it more robust
Build consumer demand through in-depth knowledge of the market, channels, brand, and the consumer.
Plan the annual calendar of events and initiatives to create an impactful brand plan to impact both pet parents and veterinary profession partners
Business planning, including planning investments and forecasting business results as a part of the monthly business planning discipline
Work closely with the Professional and Veterinary Affairs team to develop and drive initiatives for Veterinary customers, with e-commerce team to help build strong demand generations plans, with customer development teams, with Finance Manager to manage annual budgets, with Supply Chain team to help ensure the right stock availability, and with Hill’s Asia Marketing team to ensure that we are creating one consistent brand across the world, efficiently and effectively!
20% SEM and Media Strategy and Planning
Understand local media landscape for best performance KPI achievement.
Partner with agencies to develop, track and monitor SEM and Media Performance.
Help define the right media investment to seize best brand presence and share in market
Identify best media plan for impactful IMC and NPD initiatives execution
20% 6Ps Strategy and Planning
Partner to create impactful in-store and in-clinic (including e-commerce) presence to make Hill’s the preferred pet nutrition brand of Vets as well as pet parents
Help define the right portfolio we should have in different types of stores and clinics
Developing the right sizing and pricing strategy for our products
Define & drive the right communication plans for different types of stores & clinics. Help produce / procure the right marketing material, including posters, shelf units, folders, detailers & other POSM
Promotion plans in line with brand objectives
15% Consumer relationship management
Partner to maximize lead & consumer acquisition and retention, improve consumer relationships and drive sales growth.
Define & drive the right communication via digital and social
15% Market Insight, Intelligence and Analysis
Be the expert on your brand and its market environment by analyzing data, field visits, consumer immersions
Analyze and evaluate market and business data on brands to monitor volume/business trends versus action plan
Use available third party data to monitor competitors’ performance
Basis data driven insights, identify growth opportunities, plan actions and make recommendations to cross functional teams
100
Total Percent (not to exceed 100%)
This is not an exhaustive list of duties or functions.
Education/ Experience Requirements
Bachelor’s Degree in Marketing, Business Management or related. A MBA is preferred.
Full function marketing management, strategy planning and execution experience, with minimum 5-7 years of marketing experience.
Preferable experience in FMCG, retail (FMCG), nutrition.
Familiarity with the pet food business is a plus.
Experience in category management and/or consumer marketing experience is a plus
Expected Areas of Skills
Fluent in Cantonese and English
Demonstrated ability to effectively manage marketing plan execution with strong strategy development skill.
Ability to think strategically and to identify and resolve problems.
Ability to manage stressful situations effectively and maintain a positive attitude.
Good interpersonal skills.
Excellent communication skills (internal and external, all levels).
Pursues win-win solutions with persistence, compromise, and respect
Uses shopper and consumer insights to develop commercial recommendations that result in optimized consumption
Works effectively across functions, channels, and categories to align priorities, solve problems, optimize resources, and drive effective execution
Digitally savvy and curious, understand the dynamics of eCommerce
Functional Competencies (Should match the Colgate Global Competencies)
Business and Financial Analysis
Cross-Organizational Collaboration
Consumer and Shopper Insight
Brand Management
