<p><strong>Overview</strong></p><p>We are seeking a visionary and data-driven <strong>Head of Digital Marketing</strong>to lead our online presence, customer engagement, and digital growth strategies. The role requires a blend of creative brand storytelling, technical expertise in digital platforms, and strong leadership to position our wellness brand as a market leader in natural health solutions.</p><p></p><p><strong>Key Responsibilities</strong></p><p><strong>Digital Strategy & Growth</strong></p><ul><li>Develop and execute an integrated digital marketing strategy aligned with business objectives.</li><li>Drive growth in customer acquisition, retention, and engagement across e-commerce, social media, and digital marketplaces.</li><li>Oversee performance marketing (SEO, SEM, PPC, display, retargeting, and paid social).</li></ul><p><strong>Brand & Content Development</strong></p><ul><li>Define digital brand identity and ensure consistent messaging across all channels.</li><li>Oversee creation of compelling content (blogs, email, video, social campaigns) to educate, inspire, and convert wellness-focused audiences.</li><li>Leverage influencer marketing, partnerships, and affiliate programs to expand reach.</li></ul><p><strong>E-Commerce & Conversion Optimization</strong></p><ul><li>Manage and optimize the company’s website, online shop, and customer journey for seamless UX.</li><li>Implement data-driven strategies to maximize conversion rates and average order value.</li><li>Ensure integration of CRM, marketing automation, and analytics tools.</li></ul><p><strong>Analytics & Insights</strong></p><ul><li>Monitor KPIs, digital campaign performance, and ROI across all channels.</li><li>Conduct market and competitor analysis to inform strategy and innovation.</li><li>Provide regular reports to the leadership team with actionable insights.</li></ul><p><strong>Leadership & Team Management</strong></p><ul><li>Build, mentor, and lead a high-performing digital marketing team.</li><li>Collaborate cross-functionally with sales, product, and operations to ensure alignment.</li><li>Manage budgets effectively to maximize returns on marketing spend.</li></ul><p></p><p><strong>Qualifications & Experience</strong></p><ul><li>Bachelor’s degree in Marketing, Digital Media, or related field (MBA preferred).</li><li>7+ years of experience in <strong>digital marketing leadership</strong>, ideally within the wellness, supplements, beauty, or lifestyle industries.</li><li>Proven track record of scaling digital sales and brand presence in B2C e-commerce.</li><li>Expertise in SEO, SEM, social media, Google Analytics, CRM, and marketing automation platforms.</li><li>Strong understanding of customer behavior in the wellness and lifestyle sector.</li><li>Excellent leadership, communication, and project management skills.</li></ul><p></p><p><strong>Desired Attributes</strong></p><ul><li>Passion for wellness, natural health, and holistic living.</li><li>Creative thinker with strong analytical and commercial acumen.</li><li>Agile, entrepreneurial mindset with ability to adapt to fast-changing trends.</li><li>Ability to inspire and lead teams while being hands-on with execution.</li></ul>
