Lead the numerical calculation work of the activity economic system, including ROI, return on investment (RTP) and overall budget modeling and calculation, to ensure that the activity drives core business indicators while maintaining cost control and long-term system balance.
Drive the full process of activity design and implementation, coordinate R&D, marketing, customer service and other relevant teams, ensure that the activity is launched on time and of high quality; based on real-time data performance, dynamically optimize and achieve a closed-loop strategy.
Explore and practice the application of AIGC and automation operation tools in activity scenes, such as intelligent copy generation, user clustering prediction, personalized incentive and recommendation, etc., and continuously improve operation efficiency and accuracy.