Location: Hong Kong

Type: Full-time

About the Role:

We are seeking a dynamic and results-driven Marketing Manager to own and elevate our brand presence in the market. You will be the mastermind behind our integrated marketing campaigns, from strategy to execution. The ideal candidate is a creative and strategic thinker with a proven track record in planning and executing high-impact marketing events that generate buzz and drive business objectives.

Key Responsibilities:

• Brand Strategy & Exposure: Develop and execute a holistic brand strategy to increase brand awareness, consideration, and preference among target audiences.
• 360° Campaign Management: Lead the end-to-end planning, execution, and measurement of integrated marketing campaigns, including product launches, promotional events, and trade shows.
• Event Excellence: Serve as the lead for all key marketing events, including (but not limited to) press conferences, product launch events, exhibition booths, and industry seminars. Manage all aspects from concept, vendor management, logistics, to on-site execution and post-event analysis.
• Cross-functional Collaboration: Work closely with the PR, Product, and Sales teams to ensure campaign messaging is consistent and aligned with overall business goals.
• Performance Analysis: Define key performance indicators (KPIs) for all activities, monitor campaign performance, and provide data-driven insights for continuous improvement.

Qualifications & Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in brand management or marketing campaign management, with a strong portfolio of successful events and campaigns.
• Proven expertise in managing large-scale events such as product launches, press conferences, and exhibitions is a must.
• Excellent project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong creative vision and storytelling ability, coupled with an analytical mindset for measuring ROI.
• Excellent communication and interpersonal skills, with fluency in English and Cantonese. Mandarin proficiency is a strong plus.