Job Purpose

To develop and implement integrated communications and branding strategies to strengthen organization’s brand and enhance the distribution and sales performance of all publications developed by projects and professional teams.

Job Duties

• To lead the Communication Team and report directly to the Chief Executive Officer, while receiving guidance from the Fundraising and Communications Committee.

• To devise and execute comprehensive communication and branding strategies that utilize technology and innovative approaches to reinforce the organization’s brand identity and expand its audience reach.

• To supervise and coordinate the organization’s professional publications, develop effective promotional strategies, and refine operational workflows to enhance book sales in Hong Kong, Mainland China, and via eShop.

• To manage the planning, development, and delivery of high-quality print and digital communications and marketing materials, including the annual report, newsletter, intranet, website, social media, program posters, and leaflets.

• To monitor social media for any negative news about the organization, promptly inform the Chief Executive Officer, and draft timely, suitable responses to protect the organization’s reputation.

• To formulate and execute media strategies and build strong relationships with media and key influencers to maximize positive exposure and public awareness.

• To undertake any other duties as assigned

Requirements

• Degree holder in Marketing, Communication or related discipline

• At least 10 years’ marketing and/or communication experience with 5 years gained within management capacity.

• Proven track record in managing comprehensive strategic corporate communications, media relations, and marketing program, with ability to engage stakeholders within or outside the organization. Solid experience in editing of corporate marketing materials. e.g. newsletters, press releases, social media contents, annual reports, and promotion and sales of publications

Others

• Strategic and forward thinking to develop and implement strategies to maximize department performance in meeting organization’s vision, mission and goals

• Strong team leadership with the ability to develop, coach and inspire team members to achieve success;

• Creative, energetic, resourceful, and a flexible team player with excellent communication, presentation, problem solving, negotiation and analytical skills

• Excellent command of both written and spoken English and Chinese (including Putonghua);

• Exposure in the NGO sector is an advantage.