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User Growth

Hashkey Digital Asset Group Limited·Financial Services
HK$ *****
No degree required
No experience limit
HK work visa available
HongKong

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Job Description

Job Description:

- Develop and execute HashKey Exchange’s user growth strategy, covering the full lifecycle of user acquisition, activation, retention, and referral, with a focus on penetrating core Web3 user segments.

- Build data-driven growth models, establish key performance indicator systems, and continuously optimize customer acquisition cost and lifetime value.

- Oversee integrated growth across online (e.g., SEO, ASA) and offline channels (e.g., KOL partnerships, self-built channel networks).

- Manage cross-channel growth strategies, including social media (Twitter, LinkedIn, Xiaohongshu), community operations, and event marketing.

- Design growth flywheels for retail, institutional, and corporate clients, including partner programs and referral incentive systems.

- Establish user insights frameworks, leveraging on-chain/off-chain data analytics to identify high-value user characteristics.

Requirements:

- 8+ years of hands-on user growth experience, with at least 3 years in Crypto/Fintech/Internet industries.

- Minimum 3 years of social media operations expertise, including global (e.g., Twitter, LinkedIn) and domestic platforms (e.g., Xiaohongshu).

- Proven track record in building growth systems for high-activity, high-volume trading platforms across online and offline channels.

- Proficiency in analytics tools like Google Analytics and Mixpanel.

- Deep understanding of Crypto/Exchange/blockchain infrastructure ecosystems and regulatory compliance frameworks.

- Fluent in both English and Chinese for business negotiations and technical documentation.

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Languages
Cantonese
English
Mandarin
Skills
Customer Operations

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Siyao Pei
Hashkey Digital Asset Group Limited · Hr

Company Overview
HashKey Digital Asset Group Limited(HashKey Group)is a leading fintech group and blockchain research institution established in 2018 and located in Hong Kong. As Asia's leading Web3 infrastructure developer and virtual asset group, HashKey Group is committed to accelerating innovation, promoting entrepreneurship, and contributing to the development of blockchain technology to drive the entire industry forward. The group aims to become a globally recognized, fully regulated virtual asset ecosystem, providing a series of products and services including regulated exchanges, custody solutions, brokerage services, venture capital, asset management, and node validation services. Focusing on the development of the Web3 ecosystem, HashKey Group's services extend beyond exchange, investment, brokerage services, cloud business and tokenization, and widely involve areas such as encrypted investment and asset management, aiming to promote the integrated development of blockchain technology and fintech. HashKey Digital Asset Group Limited (HashKey Group), established in 2018 and headquartered in Hong Kong, is a leading fintech group and blockchain research institution. As a pioneering Web3 infrastructure developer and virtual asset conglomerate in Asia, HashKey Group is dedicated to driving industry advancement through accelerating innovation, fostering entrepreneurship, and contributing to the development of blockchain technology. The group aims to become a globally recognized, fully regulated virtual assets ecosystem, offering a suite of products and services including regulated exchanges, custody solutions, brokerage operations, venture investments, asset management, and node validation services. Focused on the growth of the Web3 ecosystem, HashKey Group's services extend beyond traditional exchanges, investment, brokerage, cloud business, tokenization, and into areas such as cryptocurrency investment and asset management, striving for the integration and development of blockchain technology and financial technology.
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