Key Responsibilities

• Lead the development and execution of regional visual merchandising strategies, including seasonal campaigns, window concepts, in-store layouts, and product storytelling tailored to key markets while upholding global brand standards.

• Oversee VM implementation across a portfolio of stores (flagship, key doors, and multi-channel environments) in Hong Kong and regional markets, with regular site visits and travel.

• Adapt international VM directives to local consumer preferences, cultural nuances, and market trends to maximize relevance, traffic, dwell time, and sales conversion.

• Analyze sales data, customer feedback, footfall metrics, and visual performance KPIs to evaluate effectiveness, recommend optimizations, and report regional insights to senior leadership.

• Collaborate with buying, marketing, operations, and regional teams to align VM with product launches, promotions, events, and new store openings/renovations.

• Manage regional VM budgets, prop/fixture sourcing, and vendor relationships to ensure cost-effective, high-quality executions.

• Maintain brand consistency through audits, photo documentation, and guideline updates; champion innovative ideas that elevate the regional portfolio while protecting brand integrity.

Key Requirements

• 5–8+ years of progressive experience in visual merchandising, with at least 2–3 years in a senior/lead/supervisory role within fashion retail (luxury, premium, or contemporary brands strongly preferred).

• Proven regional or multi-market exposure (international travel willingness essential).

• Strong leadership skills with experience guiding teams, training store staff, and driving cross-market alignment.

• Exceptional creative vision combined with a sharp commercial acumen — track record of using visuals to drive measurable sales uplift and brand equity.

• Deep knowledge of retail psychology, customer journey mapping, space planning, lighting, color theory, and current fashion/VM trends.

• Excellent communication, stakeholder management, and presentation skills (English fluent; Cantonese/Mandarin a strong advantage for regional coordination).

• Degree/Diploma in Visual Merchandising, Fashion Design, Retail Design, Art/Design, or equivalent professional experience.