Job Title: E-commerce Marketing Director (EC Marketing Head)

• Coordinate the overall e-commerce marketing strategy planning and execution in Hong Kong and Southeast Asia, lead the annual marketing goal setting, resource allocation and performance tracking, and ensure that both sales and user growth are achieved.

• Comprehensive management of mainstream platforms such as Tmall, JD.com, and Douyin E-commerce, covering store management, product listing, promotional activity planning, content marketing, live streaming collaboration, and customer experience optimization

• Lead digital marketing activities full cycle management, including traffic procurement (such as information flow advertising, search advertising, KOL/KOC cooperation), conversion path design, A/B testing, ROI analysis and continuous iteration

• Build and maintain an e-commerce data analysis system, using tools such as Business Consultant, Jingdong Business Intelligence, and Tmall Cloud Map to deeply mine user behavior, channel efficiency, and product performance, driving data-driven decision making

• Lead a cross-functional team (including marketing, content, design, data analysis, and platform operations) to drive internal collaboration and efficient cooperation with external partners (such as MCN, media agencies, platform assistants)

• Bachelor's degree or above, majoring in marketing, digital media, business management or related fields

• Have more than 8 years of well-known consumer goods brand e-commerce marketing or platform operation and management experience, those who have complete experience from 0 to 1 in building an e-commerce marketing system are preferred

• Proficient in Hong Kong and Southeast Asia's major e-commerce ecosystems (including but not limited to Tmall International, JD International, Shopee, Lazada, TikTok Shop), familiar with the rules, traffic mechanisms and compliance requirements of various platforms

• Have solid data analysis skills, familiar with Excel, SQL basics, Google Analytics or BI tools for marketing attribution and effect evaluation

• Have excellent marketing creative planning ability and business sensitivity, balance brand tone and sales conversion, and produce high-influence marketing solutions

• Fluent in Cantonese, Mandarin, and English for work communication and cross-team collaboration

• Must meet one of the following Hong Kong legal work qualifications: Hong Kong permanent resident, high-end talent pass (High Talent Pass), outstanding talent entry plan (Outstanding Talent Pass), non-local graduate retention/return employment arrangement (IANG), dependent entry visa or other valid work permit

• Monthly salary range: HK$65,000 – HK$95,000 (depending on experience and ability)

• Working location: Tsim Sha Tsui Middle Road Office (normal office work)

• Working hours: Monday to Friday, 9:00 am to 6:00 pm